Identity · App
Case study · 2025
Yalla
Talk
A friendly, energetic identity for a conversation app — playful enough to invite a tap, sturdy enough to scale.
Services
Product identity · Iconography · Launch assets
Deliverables
App icon · Brand system · Store assets
01 — The story
The
challenge
An app brand lives at 1024px and at 48px. It had to stay legible and lively at every size and in both languages.
02 — The story
Our
approach
We designed an icon-first system with a confident colour and a bilingual type pairing, tuned from the app store down to the smallest UI chip.
03 — The story
The
result
A launch-ready identity that feels native on a home screen and consistent across every store and screen.
In the wild
The
identity,
applied.
