01The ideaBaby Basket
A shape that holds.
The mark is a mother. The rounded shape on top is her head; the open shape below is her body, which is also the womb and a basket: the space that holds and protects. It has no face, and it is not a baby in a basket.
- 01HoldingSoft, open, leaning shapes, cut from the mark's own curves.
- 02The openingThe oval inside the body becomes the frame for photos and windows.
- 03For little beginningsCalm, close and reassuring, for parents and for anyone buying a gift.
02The logoBaby Basket
The lettering is drawn, not typed. Coral on cream by default, teal for calm or gift moments, cream on coral.
03The systemBaby Basket
Patterns cut from the mark
Every supporting shape comes from the mark: the Fold repeats the body, the Pebbles scatter the head. Always tone on tone. No hearts, stars, clouds or storks.
04ColourBaby Basket
Coral#DE4A2CPrimary
Teal#0B5A4ESecondary
Peach#FFE2D1
Mint#DDF4E7
Cream#FFF8EFReplaces white
Cocoa#3D2316Replaces black
05TypeBaby Basket
The logo lettering is drawn and belongs to the logo only.
Aa
For little beginnings.
Brand 400Brand 500
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Aa
Order online. Pay cash at your door.
Brand 400Brand 800
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
06In useBaby Basket
The launch: the store, the posts, the profile.
Identity by Marker Studio®
What we made
- Logo family
- Colour & type
- Patterns
- Online store
- Launch posts
Beit Sahour 100